$millions from selling your knowledge
100 insights from this fabulous book
Here are 100 top insights from How To: $10M – Sell Your Knowledge by William Brown:
Your own £100K to £1M Offer - done for you at: www.EliteIncome.co.uk
Riches are in niches—specificity sells.
You only need to be one step ahead to teach.
A painful problem creates demand—sell bleeding-neck solutions.
"I help" statements clarify your business purpose.
Sell the dream, deliver the result.
Price based on outcomes, not time.
A $5K offer closes easier than a $500 one.
Show, don’t tell—proof outperforms promises.
The market doesn’t want hard, slow, risky solutions.
Position your offer as new, easy, safe, big (NESB).
Reverse engineer your best client's journey.
Automation frees you to scale.
Your story sells better than your features.
People buy when the cost of staying the same feels higher.
Build once, sell forever.
Money follows value delivered.
One strong offer beats ten average ones.
Control time, location, income—then you own your life.
Focus beats hustle.
You’re one funnel away from freedom.
Use market polarity—zig when others zag.
Capture attention by naming the pain.
Your job is to simplify, not complicate.
Being clear beats being clever.
Always track LTV and CPA.
Charge based on the transformation, not information.
Create a client roadmap, not a course.
Journal to clear your mind and focus goals.
Think 10x, but build 1x improvements daily.
Templates reduce friction, accelerate success.
Systemise the sale, then scale it.
Customers buy hope, then stay for results.
Build a vision board—it programs your brain.
Sell certainty in uncertain markets.
Craft offers that solve “now” problems.
Show them what they want, then give what they need.
Overdeliver once they say yes.
Most businesses are underpricing dramatically.
Treat your first 100 customers like gold.
Visibility creates velocity—post every day.
Use testimonials early and often.
Business is an energy game—protect yours.
Personal brand amplifies business growth.
Simplicity scales. Complexity stalls.
Focus on one avatar. One problem. One solution.
Use a waitlist to create demand.
Every funnel is broken until it’s proven.
Hire a bookkeeper before a designer.
First impressions start with your offer doc.
Email daily—even if few reply.
Launch with imperfection. Iterate fast.
All success starts with belief.
Your VSL must mirror your buyer’s world.
Speak their language, not yours.
People don’t buy coaching—they buy outcomes.
A tiny audience is enough when the offer is right.
Sell transformation, not time.
Map your exit from day one.
Do less, better.
The better your offer, the less persuasion required.
Emotional clarity = business clarity.
If you hate it, delegate it.
Scale by subtraction before addition.
Buyers trust speed and confidence.
Stop selling—start diagnosing.
Build for freedom, not just money.
Document your process—create your own playbook.
Don’t hide behind the brand. Be the face.
Serve, don’t convince.
Your top 1% tasks are irreplaceable.
Don’t chase clients. Attract them.
Master content, then master traffic.
Don’t be perfect—be prolific.
Use urgency, ethically.
Create products with compounding value.
Teach with frameworks, not facts.
Replace yourself with systems.
Scarcity sells, if it’s real.
Build evergreen assets, not one-off wins.
Make one offer, and make it famous.
Wealth grows with focus, not variety.
Your offer must scream “I want this now!”
Focus on clients who get results.
No niche is too weird—just be the best at it.
Don’t educate—solve.
The problem you solve must feel urgent.
Pick a price that scares you.
Your calendar shows your true values.
A confused buyer never buys.
The fastest way to grow? Raise your price.
Great offers feel like a shortcut.
Success loves bold, clear messaging.
Write copy like you speak.
Measure everything. Guess nothing.
Build your legacy from one good decision daily.
Hire help before you're ready.
Deliver more than you promise.
Do one thing really, really well.
Train clients how to treat you.
Keep going—most quit inches from success.
Your own £100K to £1M Offer - done for you at: www.EliteIncome.co.uk